LAUNCHING FIRSTNo. 08 · Made for menopause

Afterglow.

One scoop.
Any drink.

Discover Afterglow

1scoop a day

0flavour

10%to women's health

NEWNo. 03 · Melatonin-free sleep strips

Lights Out.

One strip.
Then lights out.

Discover Lights Out

0melatonin

30nights a drawer

1strip, no water

NEWNo. 02 · Energy strips

Daylight.

Your 3 pm,
back.

Discover Daylight

1strip, melts fast

0water needed

30afternoons a case

10% of profitsTo women's health causes

Tested every batchResults published at launch

Free shippingOn orders over $100

Skip or cancelAny subscription, any time

deia

Say it day-ah. From dea, Latin for goddess. A supplement house for women.

Supplements made for women, for the years in and after menopause.

Nobody warned us.

A woman reading in bed late at night — Nights got lighter.

A desk in the afternoon with tea and the Daylight case — Afternoons got longer.

A woman stretching in her living room — Strength took more work.

So we made the simple daily things we wished existed, and designed them to sit on the counter instead of hiding in a drawer.

Five products. One house.

NO. 01Bedrock

NO. 02Daylight

NO. 08Afterglow Daily

NO. 03Lights Out

NO. 05Backbone

Each one has its own name, colour and catalogue number, and one simple daily step. All of them are signed made by deia.

Our promise.

10%of profits to breast cancer research and women's health causes. We publish the total every year.

Everybatch tested before it ships, with the results on each product page at launch.

Zeromiracle claims. We only say what we can prove, and we talk about menopause plainly.

Shop the collection Read our story

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The collection · Scroll to meet each one

Made by deia

Made for the chapter nobody designed for.

Supplements for the years in and after menopause. Plain labels, real doses, and packs you'll want to leave out on the counter.

Meet Afterglow Daily Shop all five

A smiling woman in a cream blouse holding Afterglow Daily capsules close

Objects worth keeping.

A stone cairn, a painted jar, a lacquered flip-top case. Each one is made to live on your counter or in your bag, not in a drawer.

Backbone jar on a sunlit windowsill beside a cobalt mug — Backbone · No. 05

Leave it out.

Routines stick when you can see them. So we made every pack something you'd want on display.

Bedrock cairn bottle on a stone plinth in soft light — Bedrock · No. 01

The Daylight case open on an oak desk beside a notebook, tea and reading glasses — Daylight · No. 02

The Lights Out crescent on a windowsill under a real crescent moon — Lights Out · No. 03

Bedrock with its top stone lifted, beside coffee, a croissant and two capsules — Bedrock · No. 01

In the details

Made to be touched.

Weighted lids, a drawer that slides like a matchbox, a powder fine enough to vanish. The small things you notice every morning.

A scoop of Afterglow powder pouring into a mug of coffee — **Afterglow Daily**Fine as flour. One scoop and it's gone into your coffee.

A finger lifting a Daylight energy strip out of its case — **Daylight**Slide the sleeve up, lift a strip. It melts on your tongue in seconds.

The Lights Out crescent-moon case with its pearl drawer open — **Lights Out**A glossy crescent with a pearl-lined drawer. One strip a night.

Close-up of the hand-painted cobalt figure on the Backbone jar — **Backbone**Cream ceramic, hand-painted in cobalt. Made to stay on the counter.

The stacked-stone Bedrock bottle in blush and plum — **Bedrock**Three stacked stones. The top one lifts off as the lid.

A hand lifting the glossy cobalt lid off the Backbone jar on a sunny windowsill — **The glossy lid**Weighted so it closes with a soft, satisfying click.

deia presents×AVENIRR|STUDIOS

Your skin, read every morning in the mirror.

Aurae is the smart beauty mirror we're launching with our partners at Avenirr Studios. Thirty seconds at the glass gives you a read of how your skin looks today, soft studio light, and step-by-step makeup coaching right on the mirror.

30secmorning skin read

5skin signals, against your own normal

10.1indisplay behind the glass

Founding price$379

First batch ships Spring 2027. Aurae is a cosmetic device: it describes how skin looks and doesn't diagnose or treat any condition. Made by Avenirr Studios.

The Aurae smart mirror showing a woman's reflection with her morning skin read

A woman fresh from the shower using Aurae on her vanity

All products

Shop.

No. 08 · Menopause support powder · Launching first

Afterglow.

made by deia.

A daily unflavoured powder made for women in menopause. It disappears into the drink you already have, from your morning coffee to a smoothie or a glass of water.

UnflavouredNon-GMOGluten-freeDairy-freeCruelty-free30 servings

Compare formats

A woman stirring Afterglow into her morning coffee at the kitchen counter

Afterglow single-serve packets in their box

Scoop. Stir. Done.

No new habit to build. Afterglow rides along with the one you already have.

STEP 1

Scoop.

One level scoop. The scoop lives in the tub, so it's always there.

A smiling woman at her kitchen table with coffee and the Afterglow Daily tub

STEP 2

Stir.

Into coffee, a smoothie, oat milk or water. It's unflavoured, so the drink tastes like the drink.

The Afterglow Daily tub with single-serve packets and a gold scoop

STEP 3

Go.

Travelling? Packets hold one serving each and fit in any bag.

Choose your format.

Same formula, two ways to carry it. Both are a month's supply.

Best for home

The tub.

$149$4.97 a day · 30 servings

Gold scoop included
Lives on the counter next to the coffee
Lowest cost per serving

Best on the go

The packets.

$229$7.63 a day · 30 packets

One serving per packet, nothing to measure
For the office, the gym bag, the carry-on
Same formula as the tub

Wherever her morning happens.

A smiling woman with her coffee and the Afterglow tub at the kitchen counter — **Before the school run**Kitchen, coffee, one scoop.

A woman relaxing on the sofa with Afterglow nearby — **On the sofa**A slow Sunday, same routine.

A woman with a pink smoothie in her kitchen, Afterglow on the counter — **In the smoothie**Blended in with the berries.

A woman checking her phone in the kitchen with coffee and Afterglow — **Between the emails**Coffee in one hand, phone in the other.

A woman tipping an Afterglow packet into her water bottle after yoga — **After the workout**A packet in the water bottle.

A woman smiling over her mug at the kitchen counter, Afterglow beside her — **At the counter**Oat milk, one scoop, out the door.

Every label, open

Nothing hidden.

No proprietary blends and no mystery "complexes". Every ingredient, its source and the dose, before you buy. Pick a product.

Pine bark, saffron threads, green tea and white powders in small ceramic bowls

Afterglow Daily

No. 08 · per scoop (13 g) · unflavoured

Non-hormonal

Collagen peptides
Grass-fed bovine · Types I & III
10g
Supports skin elasticity, hair, nails and joints.*
Pine bark extract
French maritime pine · Pycnogenol®
100mg
Supports everyday comfort through the menopause years.*
Saffron extract
Spanish saffron · affron®
28mg
Supports a positive mood and emotional balance.*
L-theanine
Green tea amino acid
200mg
Supports calm focus by day and helps you unwind at night.*
Magnesium bisglycinate
Chelated mineral
150mg
Supports relaxation, restful sleep and normal muscle function.*
Vitamin D3
From lichen · 1,000 IU
25mcg
Supports bone strength and immune function.*
Vitamin K2
MK-7 form
90mcg
Works with D3 to help direct calcium to the bones.*
Boron
Trace mineral · glycinate
3mg
Supports bone and joint health.*
Hyaluronic acid
Sodium hyaluronate
120mg
Supports skin hydration from within.*

Non-GMO · Gluten-free · Dairy-free · Cruelty-free · No soy isoflavones, no DHEAExplore each ingredient →

*Describes what each ingredient supports. Not intended to diagnose, treat, cure or prevent any disease. Talk to your doctor or pharmacist if you take medication or have a health condition.

A day with deia

A day, made strong.

How the collection fits into an ordinary day. Take the whole day or just the moments you need.

The whole day, every product: −15%

Rituals · Save 15% on 2 or more

Build a ritual.

Answer three questions for a starting point, or pick your own. Any two or more products ship together at 15% off.

Pick your own.

Tap to add products. Two or more unlocks 15% off.

Nothing picked yet$0

Or start with a set.

Subscribe and save

Set it. Forget it.

Subscribe to any product and it arrives every 30 days, before you run out. You stay in charge of every shipment.

Choose a product

15%Off every order

Applied to every subscription shipment, on top of set savings.

30.Days between deliveries

Timed to arrive before your last scoop or capsule.

Skip.Or swap any shipment

Going away? Skip a month. Want to try Lights Out? Swap it in.

Stop.Cancel any time

No calls, no forms, no fees. Two clicks in your account.

The deia standard

Trust it before you take it.

Supplements are easy to promise and hard to prove. So this is what we hold every product to, and what you can check for yourself.

Tested every batch.

An independent lab checks each batch for purity and heavy metals before it ships. Results go on the product page.

Studied doses only.

Each ingredient at the amount used in published research. Never a token sprinkle for the label.

No proprietary blends.

Every milligram printed on the label, so you know exactly what you take and how much.

Non-hormonal.

Afterglow has no hormones, no soy isoflavones and no DHEA. Nutrition and botanicals only.

Clean labels.

Non-GMO, gluten-free, dairy-free and cruelty-free. Nothing added to fill space or colour.

Licensed before we sell.

Each product needs a Health Canada licence (NPN) before it goes on sale. We print it on the pack and the page.

The empty-tub promise.

Take Afterglow Daily for 30 days. If it isn't for you, tell us and we refund you, even if the tub is empty.

Try Afterglow

Four things we won't bend on.

Simple.

Few products, short labels, one routine. If it needs a paragraph to explain, we cut it.

Strong.

Real doses of ingredients with research behind them. Tested for purity. Nothing added to fill space.

Honest.

We only claim what we can prove. No miracle language, no fake urgency, no edited bodies.

Generous.

10% of profits go to breast cancer research and women's health causes. We publish the total every year.

Why deia exists

“The women we love kept saying the same thing: nobody told me it would feel like this. The shelves were full of pink packaging and big promises, and almost nothing honest. So we started with the research, put every dose on the label, and made things you'd actually want to leave out.”

The deia teamFormulated in Canada

Two women laughing together over coffee at a kitchen table

The 10% promise

Every order gives back.

10% of profits go to breast cancer research and women's health causes. Giving is part of how deia runs, not a campaign.

01 · YOU ORDER

Any product, any size.

Every order counts, from a single Daylight to a full ritual set.

02 · WE SET IT ASIDE

10% of profits.

Profits, not a vague slice of "proceeds". We agree how it's calculated with our partner charity in writing.

03 · WE SHOW THE TOTAL

Published every year.

The first report goes up one year after launch, here and on Instagram.

Questions.

The short answers. Anything else, write to us and a person replies.

All questions

When does deia launch?

Afterglow (No. 08) launches first. The rest of the collection follows. Join the list at the bottom of this page to hear the date before anyone else.

Who are these products for?

Women, at every stage. Afterglow is made for women in and after menopause. The rest of the collection is for any adult woman building a daily routine.

Are the products approved in Canada?

Each product needs a Health Canada product licence (NPN) before it goes on sale. We list every NPN on the product page and the pack once it's issued, and we don't make product claims before then.

What's in each formula?

Every product page lists its key ingredients. Full formulas, amounts and third-party test results will be published on each page before launch.

How does subscribing work?

Choose "Subscribe and save" on any product. It ships every 30 days at 15% off. You can skip, swap or cancel any shipment from your account.

Can I take more than one product?

Many women combine several, and the ritual sets are built that way. If you take medication, are pregnant or breastfeeding, or have a health condition, check with your doctor or pharmacist first.

Where do you ship, and how much is it?

Canada and the United States at launch. Shipping is free on orders over $100 and $9 below that.

Be first to No. 08.

Join the list for the Afterglow launch date and plain talk about women's health. About twice a month.

Early access before Afterglow opens to everyone
New numbers as they're released
The yearly giving report

By joining you agree to receive emails from deia. Unsubscribe any time. See our privacy policy.

A smiling woman holding a mug at her kitchen counter, the Afterglow tub beside her